2012 London Olympic Games logo via DavidAirey.com. The 2012 Olympic Games are fully underway and amongst the buzz of gold medals, world records, and outstanding athleticism is the controversy over the London Olympic logo. A colorful depiction of the year 2012, this jagged and modern design has received more confusion and distaste than acceptance. London 2012 is the official Olympic video game of the upcoming 2012 Summer Olympics to be held in London. It will be published by Sega and developed by Sega Studios Australia, making this the first Olympics title to be developed in-house by Sega. It will be released on June 26, 2012 in North America, and June 29 in Europe. London 2012 ‘Our simple vision to use the Games as a catalyst for change has touched and transformed the lives and communities of millions of people across London, the UK and around the world.’ Lord Coe Chair, London 2012 Organising Committee (LOCOG) When London was awarded the Games of the 30th Olympiad. The London 2012 summer Olympics, formally known as the games of the xxx Olympiad were one of the major international sporting events hosted by London. It started from 25 July to 24 august 2012. The game was celebrated in the Olympic tradition and the international Olympic committee govern the game. London 2012 olympic architecture and venues. In july 2011, one year before the opening of the 2012 games, the main venues and infrastructure for the london summer olympics were constructed.
EFFECTS OF LONDON OLYMPIC
The London 2012 summer Olympics, formally known as the games of the xxx Olympiad were one of the major international sporting events hosted by London. It started from 25 July to 24 august 2012. The game was celebrated in the Olympic tradition and the international Olympic committee govern the game. Participants of 204 National Olympic committee with a total of 10,768 athletes participated in the Olympics. The event commences with the women’s football group stage, which began on the 25 of July 2012 and continued with the opening ceremony which took place on the 27 of July 2012.
On the 6th of July 2005, London became the third time host of the Olympic Games.
The Olympic Games in London had a massive effect which impacted the economy. Some of this effect are listed below.
Effects on the environment
One of the biggest commitments during the London Olympic Games was continuity and therefore its projects were designed such that it promoted continuity in environmental protection. Due to many environmental projects, the London Olympic is known as one of the best Olympics because the effects still impact London as of today.
Cultural Impact
The Olympic Games, brought fought a strong promotion of volunteerism. About 700,000 volunteers from the host population were involved in preparation of the games. This has helped the people to get employed due to the experience they had during the volunteering process.
Economic Impact
The UK economy witness a boost in trade and investment after a year of hosting the Olympics. A steady increase in GBP of 9.9 million was announced by the British government. The games also impacted the economy by bringing in new contracts, deals and foreign investments that will uplift the British economy.
Another huge part of the economy that the games impacted is the construction industry. The UK government gave a report stating that the construction projects for London 2012 Olympics had contributed in boosting the UK’s economy by £7.3. The over 590,000 people who visited London for the games and attended ticketed event spent a GBP of about 1,290 during their stay as compared to other visitors with GBP of 650. This amount helped to lift up the British economy and money gained was pumped into government coffers.
Transport system
The Olympic Games also left an impact on the transport system. New roads were constructed which still today ease circulation in the city. The already existing ones were well reconstructed. Stratford, who now has one of the best transport system in all of Europe thanks to the Olympic Games. This has beautified the city, making it attractive and organize.
Conclusion.
The London Olympic Games are credited as being well planned especially still after the games, as many countries tend to abandon most of the infrastructures constructed. Fortunately London proved to be different as they continued to put efforts and strategies into post games and executed sustainable projects. Therefore the impact of the London games still remains flat in London in every aspect.
2012 London Olympic Games logo via DavidAirey.com
The 2012 Olympic Games are fully underway and amongst the buzz of gold medals, world records, and outstanding athleticism is the controversy over the London Olympic logo.
A colorful depiction of the year 2012, this jagged and modern design has received more confusion and distaste than acceptance. Design firm Wolff Olins was chosen over 6 years ago to create the 2012 London Olympic Games logo. When it was revealed in 2007, a petition circulated Great Britain that was signed by over 48,000 citizens to have the £400,000 logo scrapped and redesigned.
London Olympics chairman, Lord Sebastian Coe, defends the design at launch in 2007 by saying, “It won’t be everybody’s taste immediately but it’s a brand that we genuinely believe can be a hard working brand which builds on pretty much everything we said in Singapore about reaching out and engaging young people.” Today, the logo is even more contested and controversial amongst all ages. The London Olympic committee, however, stuck to the original design and built a complete brand around it using the 2012 font nearly everywhere in the Olympic Park, including the running track.
View images of the Olympic Park and the branding that has so many people in London and around the world talking.
Aside from this controversy, we thought it would be interesting to look back at the Olympic logos from the past to see the evolution. All of them are colorful and show a bit of the host country’s personality. You can see a few of them below.
London 2012 Olympics Game Xbox One
Image via Designer Daily
Click here to see all of the Olympic logos since 1924! Each logo directly reflects the current trends in design and fashion from each country and around the world.
The evolution of the Olympic Games logos really picked up steam with the creation of the Olympic flag. These 5 colored rings on a white background that we are so familiar with today was created by Pierre de Coubertin, the founder of the modern Olympic Games, in 1914.
Although the London Olympic logo is not embraced by all who see it, we still come together as citizens of the world to take part in a centuries old tradition of competition and athleticism. What do you think of the Rio de Janiero logo for the 2016 Olympic Games?
Image via Design Boom.
Rob Pullins is a new media marketer and world traveler. In 2013, Rob was Managing Editor of NOD while he was Director of Marketing at Sessions College.
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